Whitney maintains and curates content for www.sustainability.psu.edu and Mainstream: Penn State's Sustainability Highlight's for the Week. She maintains a University-wide events calendar, sustainability-related funding opportunities for faculty and researchers, and professional development opportunities for students. She manages inquires sent to firstname.lastname@example.org and directs them to appropriate contacts across the University. The most exciting and timely part of Whitney's job is managing and developing content for various social media platforms -- Facebook, Twitter, Instagram, Pinterest, YouTube, Google+ and LinkedIn. She analyzes web traffic, social media insights and monitors emerging trends in social media marketing. Whitney writes and edits press releases, news stories, marketing materials and more, and also coordinates with local and regional media to promote programs, events and place advertisements. Finally, she manages the Institute's communications interns and coordinates special events.
Whitney is a proud Penn Stater (AD/PR '11). She and her husband own a masonry construction business and are proud parents of a sassy German Shepherd and two equally sassy toddlers. Whitney spends her free time as an online health coach working one-on-one with individuals across the United States and Canada to meet their health, fitness and weight loss goals.