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sustainability.psu.edu

Development of Sustainable Social Network and Social Marketing Resources for Promoting University-based Activity Transportation

Contact

Melissa Bopp, mjb73@psu.edu

About the Project

Development of Sustainable Social Network and Social Marketing Resources for Promoting University-based Activity Transportation was funded by Penn State's Sustainability Institute's Reinvention Fund at the University Park campus in the amount of $74,305.

bike rackThis project (also known as the Active Lions Project) aims to promote active transportation to and from campus among Penn State faculty, staff and students. The project team is currently developing a social marketing campaign and accompanying smart phone app to encourage active transportation (i.e. walking and biking) (AT) behavior.

Why?
The main benefits of 
participation in active transportation include health (improved fitness, reduced stress, weight control, reduced cardiovascular disease), economic (decreased costs for fuel, insurance, parking, maintenance), and environmental (less air pollution).

Latest News

  • Daily Collegian feauture: "Active Lions smartphone app encourages healthy lifestyle"

  • Active Lions announced the launching of their app designed for the Penn State community, it can be accessed anywhere by anyone. The app is available for smartphones. Read more here.

  • The team is actively conducting a research study. They are interested in recruiting faculty & staff for a brief interview about their travel to campus. The interview would last 20-30 minutes and can be scheduled at the interviewee's convenience. If interested in particpating, please email Dangaia at das511@psu.edu.

Visit the Active Lions website
Visit the Active Lions smart app website

 


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