Emotion, Humor, and the Science of Science Communication
It is easier than ever to get information on any topic on the Internet. Yet, divided information environments have created a world that allows us to live in our own filter bubbles and echo chambers in which identical scientific information may have different meanings to different audiences. What are the effects of these novel news environments on science and scientists? Why are we as a country less equipped than ever to debate controversial issues with each other in a civil fashion? This talk will explore research in the science of science communication that tells us about causes and possible solutions.
Speaker, Sara K. Yeo (Ph.D., University of Wisconsin-Madison) is an Assistant Professor in the Department of Communication at the University of Utah. Broadly, her research interests include science and risk communication with a focus on information seeking and processing, emotion, and humor. Her work has been published in Public Understanding of Science, Risk Analysis, Journalism and Mass Communication Quarterly, and Materials Today, among others. Dr. Yeo is trained as a bench and field scientist with a M.S. in Oceanography (University of Hawaii at Manoa). Her training in the life sciences has been invaluable to her research at the intersection of science, media, and politics.